| B52’s
| Piries Place | Italian cocktail making | Special Italian inspired Cocktails |
| Bar Vin | Market Square | Free food samples | 10% off all Italian food and drink menu items |
| Cafe Nova (Beales)
| The Forum | Italian festival theme instore
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| Coffee Motion | Mobile | Mobile Coffee bar | |
| Costa Coffee | West Street | Summer Food range samples, Frescato and coffee stall | 10% off all large/medium frescatos
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| Filippo’s Italian Restaurant | Piries Place | Savoury and sweet finger buffet 'tasters' available in Piries Place, lunchtimes | Filippo’s Vouchers
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| Panino
| Carfax | Italian regional food samples and interactive demonstrations
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| Piccolo's | West Street | Free food samples | Vouchers |
| Strada | East Street | Demonstrations | |
| Subway | Carfax West Street | | Italian Subs
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| Tortellini | East Street | Free food samples | |